Coronavirus Survey Results: Impact on Hotels

Revinate and Sherri Kimes, a globally recognized expert in revenue management, share the results of her recent survey on the impact of coronavirus on hoteliers and discuss how they can respond.

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Hotel Leadership in the Era of Coronavirus

In times of uncertainty, leadership can often be the ‘X-factor’ that sees an organization succeed. As the current situation unfolds, the hospitality industry needs leadership...

We’re in This Together: A Note From the CEO

This is an unprecedented time for the hospitality industry. The coronavirus is changing the daily lives of people all over the world and I wanted to reach out personally...

6 Tips for Writing a Guest-friendly Coronavirus Email

Have you sent out a statement about your COVID-19 policy yet? If not, we want to help. We have combed through dozens of emails that we received from hotels...

5 Tips for Hotels Facing a Lockdown

So you’re on lockdown, or you’ve been asked to shelter in place, what now? These are trying times to be a hotelier. But, even when the chips are down, there are still...

How to Communicate with Your Guests About Coronavirus

It’s inevitable that coronavirus will have an impact on your bottom line. According to the Global Business Travel Association, nearly 50% of businesses have already...

The First Thing Hoteliers Should Do About Coronavirus? Stay Calm!

It’s easy to feel anxious given the rapid progress the virus has made, but the first thing you should do is stay calm. Hospitality is about people, including yourself, so...

4 Easy-to-use Templates for Hotel Coronavirus Communication

Guest communication is crucial to your success, especially today. As anyone who works at a hotel knows, there’s a lot going on even on a good day. So, to help you...

While Tempting, History Shows Cutting Marketing and Slashing Room Rates Aren’t the Answer

We are facing truly unprecedented times. Months ago, a recession looked inevitable but little did we know how bad things were about to become. Now, with COVID-19...

Revinate’s CEO Featured in “Voices in the Time of Crisis” Series

Our CEO and co-founder, Marc Heyneker, recently worked with HotelExecutive’s editorial team to help kick off their “Voices in the Time of Crisis” series...

“Nothing will be the same”: How COVID-19 is Changing Hoteliers’ Attitudes about the Business

If you didn’t see the PhocusWire article published in mid-March, titled “Nothing will be the Same” How Italian Hoteliers are Coping with the Coronavirus Fallout, read it now....

Revinate Releases Free COVID-19 Resource for Hospitality Industry

Revinate, the global leader in guest data management and intelligence, today announced a new, free online resource center for hoteliers. The coronavirus resource center aims to...

4 Top COVID-19 Campaigns of the Week

Even during the toughest days, our customers are finding creative ways to connect with guests and make their days at home a little bit brighter. This week we shine the spotlight on...

Eight Predictions for the Industry Post COVID-19

By now, the reality of what we are facing has set in and COVID-19 is part of our everyday lives. Schools are closed. Non-essential workers are staying home. Businesses are...

Navigating the COVID-19 crisis: Five challenges hoteliers must overcome

As hoteliers continue to navigate the world of hospitality amidst a global crisis, we asked our community to share with us the top challenges they were facing. Interestingly, in just a matter of days, we saw over....

COVID-19 Campaigns of the Week: April 6th

While we wait on pins and needles to learn when it will be safe to relax our social distancing measures, life continues. We found great pleasure this week in the creative way that hoteliers are...

Better. Stronger. Tougher.

This week, co-hosts of the No Vacancy News, Glenn Haussman and Anthony Melchiorri, invited Chinmai Sharma from RateGain and Ron Jimenez from SHR Global to discuss the COVID-19 crisis in the US and what recovery looks like. It was a lively discussion,

Free courses to brush up on new skills

We know that many of you are in a holding pattern while you wait for travel to pick up again. If you’re looking to brush up on new skills or refresh old ones, our partner at Udemy has launched a whole portfolio of free classes...

Why Arne Sorenson is Winning Email this Week

This week, Arne Sorenson, President and CEO of Marriott International, sent out a comprehensive email that I thought was worthy of sharing and learning from. He is someone that I, and many CEOs look up to for his business sense, leadership style...

What We Can Learn From Businesses that Have Reopened in China

As COVID-19 made its way from China to the rest of the world, the staggered path of the virus provided clues for those not yet affected. Health experts, governments..

COVID-19 Campaigns of the Week vol. 3

It was another week of great emails for Revinate Marketing customers who prove that when the going gets tough, the tough engage with their guests. It would be easy to sit back, but these hotels are...

Making the transition from putting out fires to planning ahead

In our recent post on the five challenges hoteliers must overcome, we shared the results of a survey we sent to our community. In the survey, we asked hoteliers to share their challenges as they fight to keep their businesses running during the pandemic. Our hope was....

Covid-19 Series, Part 3: Tips for Staying in Touch with Furloughed or Laid Off Staff

Yesterday we covered how hoteliers are gearing up to put proactive plans in place for when the travel industry regains momentum. An important part of this is..

Covid-19 Series, Part 4: Resources for your furloughed or laid off staff

My LinkedIn is flooded these days with messages from old colleagues and friends announcing that they have been laid off and are looking for a new role in hospitality. I know yours is the same. One thing I have noticed is..

12 Social Media Posts to Inspire You

Social media is tricky these days if you’re a hotelier. You want to stay top of mind but don’t want to come off as tone-deaf in your postings. To help navigate these muddy waters, we thought...

Expert Predictions on Airbnb and Travel After the Pandemic

Like everyone struggling to understand what the future looks like following the pandemic, we tuned in for a webinar hosted by Cory Weinberg of The Information. The topic was...

How to Build Empathy into Your Marketing Strategy

Yesterday we shared 12 social post examples from hotels that are continuing to engage guests in a way that feels authentic. Today we apply these tips to your marketing strategy more holistically. 

Hoteliers Share Their Advice for Recovery

Revinate has been regularly surveying our customers to understand how they’re feeling, how they’re thinking about their businesses and what they need to be successful. Our most recent survey, which received 297 responses from global hoteliers asked,...

Video Series: How to Rethink Operations

Revinate’s Thomas Landen recently sat down with fellow Amsterdammer Jan Hein Simons, Managing Partner of MRP Hotels to talk about the impact of COVID-19 on hotels in Europe, what the recovery might look like and what hoteliers should be doing today...

A Round-up of Travel Predictions

To quote McKinsey & Company’s Global Managing Partner Kevin Sneader, “The future is not what it used to be.” Travel analysts, financial experts, hoteliers and vendors are all wondering the same thing: When will the travel market recover and what will the recovery look like?

Brian Chesky’s Covid-19 Wake-up Call

In a recent video interview with Skift founder and CEO Rafat Ali, Airbnb founder Brian Chesky talked about the clarity that comes from crisis. He reminded us that...

10 Insights From Cornell’s Industry Recovery Webinar

This week, Dr. Kate Walsh, Dean, The Hotel School, Cornell SC Johnson College of Business moderated a webinar with three industry experts to discuss the current state of the hospitality industry and what the future might look like....

Positive signs for hoteliers – getting back to business

We’re noticing a subtle change in the tone of news articles about the coronavirus. Instead of the doom and gloom we have been seeing for the last nine weeks, we’re now starting to see signs of recovery. As an example..

The New Airport Experience

When your out of state guests finally walk through your doors again, you might notice that they’re a little more tired and stressed than before. If experts are correct, the entire travel experience is about to change as a result of Covid-19 and it’s not for the weak of heart.

The Four Phases of Recovery — How Hotels Can Plan Their Comeback

Many hoteliers are beginning to see a path forward as they plan for recovery. Governments have begun to share their business reopening plans, allowing hotels to better understand the timing of events. Now, the work begins.

The Four Challenges That Lie Ahead for Marketers

If we never hear the word ‘unprecedented’ again, we’ll all be happy. But the truth is that the pandemic has driven everyone, regardless of profession, to throw away the rule book and start fresh. Marketers, for example, will need to navigate all new challenges as they develop...

Preparing new review management strategies

We know that there is pent-up demand for leisure travel. People are dying to leave their homes and stretch their legs. But the truth is that there is also a great deal of fear among travelers around their health and safety.

Looking to customize your post Covid-19 marketing? Survey your guests.

If you are fortunate enough to be working now, there’s no shortage of things you can do to set yourself up for success when demand picks back up. One activity that can pay dividends when travel restrictions lift is to survey your guests about their future travel intentions. The data you receive can help you....

Taking a fresh look at surveys amid coronavirus

For hoteliers that want to drive loyalty, there is nothing more valuable than understanding how guests experience their stays with you. Guest feedback provides both the qualitative and quantitative data that you need to ensure your amenities and service levels are in line with expectations and that your guests are happy...

The effects of Covid-19 across the travel ecosystem

As Covid-19 began to spread in China, the travel industry braced for impact. Despite the fact that borders and hotels at the epicenter (and throughout China) closed for business, I still don’t think that the rest of the world was ready for what was coming. Today, however...

Why Covid-19 isn’t stopping travelers

In our recent global survey to more than 10,000 people across 10 countries, we learned that 72.7 percent of recent travelers still plan to travel within the next year. That’s great news for hoteliers who have suffered great losses as a result of the pandemic and are ready to begin the recovery phase.

Why Hotels Will Soon be Welcoming Back Old Friends

“See you next time,” is a common phrase spoken cheerfully by many hoteliers as guests leave the property after a stay. And, post-Covid, hoteliers will soon be getting what they wish for. Our latest survey results, which include responses from more than 10,000 travelers across 10 countries, show that

How the CEO of the World’s Best Workplace Leads During Crisis

Chris Nassetta, Chairman and CEO of Hilton, sat down with Matt Shay of National Retail Federation, to talk about how Hilton, the best-performing portfolio of brands in the business, with 18 brands positioned across more than 6,100 properties, is weathering the Covid-19 storm. During the session, Chris revealed...

Three ways Covid-19 will change how travel is booked

Covid-19 has changed many aspects of our lives, from the way we shop to the way we work. It has changed social norms and the way we interact with others. But, perhaps the biggest effects will be felt by travelers who venture out of their homes for a change of scenery after shelter-in-place measures are lifted.

Why hotels are finding their advantage over Airbnb in today’s Covid-world

Ever since Airbnb launched its peer-to-peer accommodation platform, hotels have been watching their market share shrink. In March 2019, Vox reported that Airbnb owns about 20 percent of the entire US consumer lodging market and American consumers spent more on Airbnb than on Hilton in 2018. The travel company has over...

Five actions that hoteliers can take to set themselves up for reopening success

When we began hearing about the emergence of Covid-19 in Wuhan, no one imagined that some hotels would still be closed in July. But, here we are. Many city hotels, in particular, remain shuttered while guests avoid crowded areas and opt for more open spaces.  Sadly, a new report from The Wall Street Journal suggests..

Five Changes to Travel to Keep in Mind as you Reopen Your Hotel

Every time we hear that a hotel is reopening, we breathe a small sign of relief. These last few months have been filled with uncertainty, financial hardship, stress and a longing for normalcy. Hotels reopening and people returning to travel signals that life is slowly starting to return to normal....

Hilton Launches New Program to Drive Events Business

Every time we hear that a hotel is reopening, we breathe a small sign of relief. These last few months have been filled with uncertainty, financial hardship, stress and a longing for normalcy. Hotels reopening and people returning to travel signals that life is slowly starting to return to normal....

Building Guest Confidence: Making Hospitality Safe

This week, eCornell had a webinar about a topic that many hoteliers are thinking about as they begin to reopen: building guest confidence during Covid-19. To understand both the current state and what the industry must do as a whole to get back on track...

The Newest Vacation Trend: The Workation

This morning, CNN reported that hotels are seeing a new trend in month-long stays, saying, “In the wake of Covid-19, travelers around the world are booking stays that last a month or even longer.” People are clearly tired of being cooped up at home and are looking to escape. Now that most people are working remotely,...

Holiday 2020

As we stumble bleary-eyed into the second half of 2020, it’s hard not to wonder what the holidays have in store for us. Typically, the end of December is the busiest travel time of the year. In fact, the US hit an all-time record in 2019 with 115.6 million people traveling between December 21st and January 1st. But this year,...

Six Tips from Marketing Experts at Cornell That All Hoteliers Need to Hear

This week, faculty from Cornell’s School of Hotel Administration hosted an eCornell webinar to discuss digital marketing strategy amid Covid-19. The presenters, Robert Kwortnik and Bill Carroll, were quick to acknowledge that we are in the midst of a ‘hospitality apocalypse,’ but also...

Will Thanksgiving See Short-Term Gains But Long-Term Losses for Hospitality?

Travelers are sick and tired of staying put. My mother, who has been so careful over the last eight months to wear a mask during her small outings and confine herself to the house and yard, announced this weekend that she wanted to travel down to Southern California over Thanksgiving to see family. She feels like..

How Hostels Can Adapt With COVID-19 Safety Measures

If you thought it was tough being a hotelier during Covid-19, imagine running a hostel. People choose to stay at hostels not only because they want to save money, but also because they want to meet other travelers and socialize. For most hostel guests,...

Top 7 Tips for Hoteliers During COVID-19

As we enter what many experts believe will be the worst phase of the pandemic, it has never been more important to stay focused on your guests. How you market and prepare for recovery over the next few months will have a big impact on

Five Ways to Prepare for Success During the Second Covid Wave

Despite the promise of a vaccine, we are exactly where we hoped we wouldn’t be. The holidays are approaching and instead of expecting holiday travelers, we’re expecting holiday cancelations as Covid case numbers increase and..

COVID-19 vaccines offer hope for the hotel industry in 2021

2020 was an incredibly busy year for hoteliers. Despite the fact that most hoteliers saw fewer guests last year than usual due to travel restrictions and shelter-in-place mandates, hoteliers worked overtime, and often with skeleton teams. They partnered with...

Five ways that hotels can make the most of mega-short booking windows

There’s no doubt that the Covid-19 pandemic is changing how consumers around the globe are thinking about and booking travel. In past trend articles on the subject, we have discussed how travelers today view air travel as risky but...

What Our Customers Learned During the Coronavirus Lockdown

With the international rollout of nine different Coronavirus vaccines, and dozens more in the trial phase, there is reason to be hopeful that the hospitality industry has seen the worst of the pandemic. We know that leisure travelers will be the first to...

Five expert tips to help your hotel with reopening

After more than a year of uncertainty, we are finally getting the upper hand against the Coronavirus. Bloomberg reports that “more than 168 million doses have been administered across 77 countries. The latest rate was roughly 5.84 million doses a day.” To put that number in perspective and make everyone feel more positive, Bloomberg reports that...

Three reasons why hotels need to segment their emails 

The days of hotels blasting out the same email to their entire database and hoping for a great response are long gone. Today, with so many businesses using email to engage with customers, consumers have been trained to delete messages as quickly as they come in, only stopping to read the ones that capture their attention. Which ones stand out? 

How to maintain guest satisfaction during COVID-19

Today, as hotels are planning for recovery after a long year of losses, it is more important than ever to gather and use guest feedback in order to maintain an unforgettable guest experience. Unfortunately, with travel anxiety at its peak...

How to manage online reviews during COVID-19

As travel begins to recover, the hospitality industry is coming together to make consumers feel safe and secure when it comes to resuming their lives and getting back on the road. The hospitality ecosystem understands that with COVID-19, traveler behavior is changing...

5 types of COVID-19 travelers in 2021 hoteliers need to know

I can’t wait to start traveling again. I miss researching destinations, exploring new cities, sampling local food and getting out of my comfort zone. I truly hope that the vaccine spurs the return of travel and summer 2021 will be filled with trips. But, I know that

Prepare your hotel for summer 2021

It truly feels like we have turned a corner and there is light at the end of the tunnel. The Covid-19 vaccines have begun..

Why Hoteliers Should Focus on Direct Bookings Post-Pandemic

In the late 90’s, OTAs, a new online travel resource, became popular with both consumers and hotels. For travelers, OTAs made it easy to see all your lodging options in one place, rather than jump from hotel website to website to check prices and amenities...

How email marketing can help boost your revenue

In a blog post last week, we shared why hotels should be shifting their focus away from OTAs and towards driving direct bookings. With today’s travelers looking for flexibility and safety, hoteliers have a..

Hotel marketing strategy: COVID friendly email subject lines

In last week’s blog post, we talked about how email marketing can help you boost your revenue and win back bookings from OTAs. As hoteliers turn their attention to...

Hospitality trends: How COVID-19 recovery looks in different regions

You can’t look at the news these days without seeing a story about the recovery of the hospitality industry. With the vaccine rollout...