-Anonymous Hotelier, Canada
"We need to be focusing forward and adjusting our marketing strategies to post COVID concerns. We want to be able to pick up occupancy and pace ASAP once the situation is under control."
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37
%
Respondents in Europe traveled the most, at 41.2%, while North America (35.2%) and Asia-Pacific (35.8%) traveled about the same.
36.8% of global respondents traveled within the last year. Hoteliers travel significantly more, with 88.3% of hoteliers surveyed saying they traveled within the last year. Given the discrepancy, we conducted this survey to better understand trends among the general population, free of industry bias.
68
%
40.4% of global travelers reported cancelling a trip and another 27.2% reported postponing travel due to Covid-19.
How Covid-19 Affected Travel Plans
North America was most affected by Covid-19, with 71.0% of travelers’ plans impacted.
When we separately surveyed hoteliers from guests, we found that their travel plans were significantly more impacted at 86.1%.
73
%
Good news: There is pent-up demand for travel, with 72.7% of global respondents planning to travel in some capacity within the next 12 months.
Travel Outlook
Asia-Pacific travelers expect to travel slightly less than other regions, with only 67.4% responding yes.
70
%
As anticipated, the domestic market will jumpstart recovery, with 49.1% of travelers expecting to travel first within their country. 21.0% expect to travel within their home state or province.
Choosing a Location
29.9% still plan to travel abroad. North America expects to travel the least abroad (16.5%), while Asia-Pacific expects to travel the most abroad (45.2%).
68
%
A very positive sign for hoteliers is that almost 70% of travelers will feel most comfortable staying at a hotel they know, which means you can leverage your guest database to accelerate your hotel’s recovery.
North American travelers are most likely to book a familiar hotel (74.6%).
74.1% or travelers indicated they would want to stay at a hotel on their next trip, while 25.9% said they would prefer a short-term rental, such as Airbnb. Asia-Pacific travelers are the least likely to prefer a short-term rental (22.5%).
of respondents globally traveled within the last year
of respondents globally traveled within the last year
of recent travelers had current or future travel plans affected by Covid-19
of recent travelers had current or future travel plans affected by Covid-19
of recent travelers still plan to travel within the next year
of recent travelers still plan to travel within the next year
expect to first travel domestic
expect to first travel domestic
of travelers looking to book a hotel feel more comfortable doing so at one they’ve stayed at before.
of travelers looking to book a hotel feel more comfortable doing so at one they’ve stayed at before.
40
%
9.3% of travelers will wait on the overall status of the pandemic, while 31% will put weight on what hotels are doing with regard to safety, social distancing, and cleaning. Use this opportunity to reassure guests of your enhanced cleanliness standards and measures.
How the Stay Will Change
For 21% of global respondents, location was the top factor affecting their accommodation choice. A large number of respondents specifically made mention to visiting family, which means that messaging around connecting with family and friends may resonate well in marketing communications.
Price, value, or booking policies accounted for 17.1% of accommodation considerations.
Hotel-specific reasons, such as class and review ratings, accounted for 12.9% of responses, while amenities only accounted for 2.4%.
of travellers cite Covid-19 as their top consideration for their next accommodation choice.
62
%
Bookings are on the horizon! 33.4% expect to book within the next 6 months, and 50.1% expect to book within the next 12 months. Only 7.4% don’t expect to travel at all.
Recovering Demand
30.2% of travelers are still unsure of their booking timeline, which tells us that hoteliers should be actively nurturing and communicating with guests to secure future bookings.
North America is the most likely to book a trip in the next 6 months, with 35.7% saying they plan to travel.
of travelers have an idea of when they’ll be looking to book their next trip.
of travelers have an idea of when they’ll be looking to book their next trip.
N=10477 +/- 1.0%
Yes I have traveled within the last year
North America
35.2%
Europe
41.2%
35.8%
Asia
North America
75.4%
Europe
74.7%
Asia
67.4%
Yes I expect to travel within the next year
N=3369 +/- 1.7%
Within Country
49.1%
Abroad
21.0%
State / Province
29.9%
Post Covid-19, are you more likely to first travel close to home or abroad?
N=3133 +/- 1.8%
Cancelled Trip
40.4%
Postponed Trip
29.7%
Not Affected
32.4%
Did Covid-19 affect any current or future travel plans?
N=3485 +/- 1.7%
50.7%
Hotel I've stayed at before
25.9%
Hotel not stayed at before
23.5%
Short-term rental
On your next trip, will you feel more comfortable staying at:
N=2815 +/- 1.8%
Safety & Cleanliness
31.0%
Location
Price
21.0%
17.1%
Hotel
12.9%
Pandemic Status
9.3%
Not Sure
6.3%
Amenities
2.4%
What will be your top consideration when choosing accommodations on your next trip?
N=1347
Unsure
Within 3 months
30.2%
15.6%
17.8%
16.7%
12.3%
7.4%
Within 6 months
Within 12 months
Over 1 year
Will not travel
When do you expect to book/purchase your next trip for future travel?
N=2697 +/- 1.9%
Global Travel
Get critical traveler insights your hotel needs to accelerate recovery. 10,477 travelers give their thoughts on post Covid-19 travel in Revinate’s largest global survey ever.
71
%
Lockdown and government shutdowns affected travelers in April, with only 10.6% of global respondents booking a trip in the month.
Another 18.9% of people had considered a trip but not booked.
Travel was considered more in North America, with 31.5% looking or booking a trip during the month of April.
of recent travelers didn’t consider booking a trip in April, 2020.
of recent travelers didn’t consider booking a trip in April, 2020.
65
%
31.3% of global respondents expect to depart on their next trip within the next 6 months, and 51.9% expect to leave within the next 12 months.
Coupled with the booking expectations we shared above, this suggests that the booking window is shrinking as consumers take a more wait-and-see approach to future travel.
North America is the most likely to depart on a trip in the next 6 months (34.0%), while Asia-Pacific is the least likely to book a trip, at 25.9%.
of travelers have an idea of when they will depart on their next trip.
of travelers have an idea of when they will depart on their next trip.
Unsure
Within 3 months
27.8%
13.5%
17.8%
20.5%
13.1%
7.2%
Within 6 months
Within 12 months
Over 1 year
Will not travel
When do you expect to leave/depart on your next trip?
N=2650 +/- 1.9%
70.5%
Not considered
18.9%
Considered, but not booked
10.6%
Booked a trip
During April 2020, did you actively consider booking a trip?
N=3039 +/- 1.8%
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Methodology
We surveyed 10,477 people in 10 countries from May 7-20, 2020 to identify recent travelers trends and understand future travel post Covid-19.
North America:
United States
Canada
Mexico
Europe:
United Kingdom
Germany
Spain
Sweden
Asia:
Singapore
Australia
India
of travellers cite Covid-19 as their top consideration for their next accommodation choice.
100+ pages of insights
Includes 10 countries, 3 regions
Free 30-minute consultation with a Revinate Expert
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Want country-specific insights? Request them here
Traveler Outlook on Post Covid-19 Bookings
We surveyed 10,477 travelers in 10 countries to uncover their expectations on future travel plans.
Watch Now: Karen Stephens & Colin Sandeman-Allen discuss the Global Survey Results
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